An article in the February issue of Motor Trend had a list of the top 10 Internet auto ads. The first thing I noticed was that the first place ad had over 6 times the views of the second place ad. This immediately caught my attention as I had never seen these ads before. “The Fun Theory” campaign by Volkswagen.
This is one of the three videos they made for the campaign a few months ago. I don’t know how I missed out on these as they really are great. They manage to get the point across without even showing any cars. The perfect kind of ad to make waves on the internet. Truly fun to watch and they are all real. They also have a strong message: Making things fun is good for the world. By making the ads all about fun they clearly send the message that their cars are fun. They have an entertaining video that gives their product value and leave the viewer feeling good. I wish I had seen these sooner.