That is a website from Burger King where every morning at 9:30am you can watch a young lady shower while wearing a bathing suit.
Before I even start talking too much about the idea behind it and whether I think it’s a good/bad idea I want to cover something else. The tag line: “The world’s first guilt free shower cam.” I have a lot of problems with this statement… and I doubt any of them are what you are thinking.
1) Is it guilt free because it is not a hidden shower cam? If so… I would sure hope it’s not…so… just.. what?
2) There are many other examples of females being filmed in a shower wherein the female is fully aware she is being filmed.
3) A bathing suit does not magically remove the guilt someone might feel. You are either ok with watching someone shower or not… regardless of attire.
So basically my problem is that none of the statement is true or makes any sense. It is not the world first anything and there is nothing to make someone feel any less guilty or dirty about watching it than watching any other similar video.
Now that I got the off my chest… if they removed that tag-line I probably wouldn’t have a problem with it. It doesn’t particularly interest me in any way but I doubt I’m really the audience on this one. I don’t think anything would interest me in Burger King very much. I didn’t find the “King” ads funny either, but they worked with the audience.
This really is the key here, BK did their research and found out that the primary consumer of their breakfast food is men aged 18 and up. So BK made the choice to market directly to them and forget about everyone else. It makes sense. It is also important to note that this is a UK website. People are more comfortable with sexuality in the UK than they are here.
Some people will undoubtedly complain, but that will just drum up some extra publicity about BK being edgy. I’m sure there are plenty of people who enjoy the site and take part in picking the young lady’s bikini and song every morning. So honestly, I think this idea works.