An article in the February issue of Motor Trend had a list of the top 10 Internet auto ads.  The first thing I noticed was that the first place ad had over 6 times the views of the second place ad.  This immediately caught my attention as I had never seen these ads before.  “The Fun Theory” campaign by Volkswagen.

This is one of the three videos they made for the campaign a few months ago.  I don’t know how I missed out on these as they really are great.  They manage to get the point across without even showing any cars.  The perfect kind of ad to make waves on the internet.  Truly fun to watch and they are all real.  They also have a strong message: Making things fun is good for the world.  By making the ads all about fun they clearly send the message that their cars are fun.  They have an entertaining video that gives their product value and leave the viewer feeling good.  I wish I had seen these sooner.

McDonald’s is always the big food sponsor of the Olympics.  Every year they try and make that make a bit more sense.  SUper greasy and fattening fast food is the sponsor for the best athletes from all across the world?  Makes sense to me!

This year makes a bit more sense in then in the past.  McDonald’s has really been pushing their healthier menu and the “all natural” aspect of their food.

Their big plan this year is based around their new smoothies.  I agree that this is a better angle for something like the Olympics.  Smoothies are something most people can agree on, even athletes.  Add in the fact that McDonald’s is a worldwide chain (the reason they are sponsors in the first place) and it all comes together.

McDonald’s even got the children of the world involved.  Athletes sponsored children’s teams from across the world and they competed to make the best smoothies in 90 seconds.  The winners got the prize of attending the Olympics.

Pretty good PR there.  It’s got children, competition, involvement of the smoothies and the athletes themselves.  What more could they ask for?