Yesterday while checking my personal email account, I found this advertisement for a delicious looking mini wrap from KFC. Being the food enthusiast that I am, I needed to find out more.
After doing some research, I came to find out that this mysterious new menu item was only 99 cents at participating locations. What a steal! Unfortunately the list of participating locations was only limited to two states, Virginia and Florida. Looks like I won’t be getting my hands on this wrap anytime soon.
But the real reason as to why this advertisement has been keeping me up at night is the name that KFC has chosen for this menu item to bear. Get ready for this…The “iTwist.” Correct me if I’m wrong, but isn’t the i”Fill In The Blank” branding system pretty much owned by Apple? It all started with the iMac, where the “i” stood for “Internet.” Yes, it has evolved quite a bit over the years to include brands like the iPod and iLife, which don’t require an Internet hook-up, but there is still a strong sense that “i” branding system is appropriate for all things electronic.
I’d be curious to find out why KFC’s marketing team chose a brand name with such an electronic feel to it. Does the name “iTwist” make you hungry? Apparently it does for the Germans.
Auf Wiedersehen,
Chris