Sometimes a product is just crazy enough to open the floodgates to all sorts of wacky and creative ads. Sadly, sometimes these opportunities are missed.
One such example is this ad here for Fairytale Fights, a not so great video game where various characters from fairytales battle to the death.
The copy reads:
“Once Upon A Time, far far Away…
If You Go to the Lumberjack Village…
You’ll Never Believe You Eyes!”
Ok… what? First of all the tenses are all messed up there, it starts in past tense and decides to become future tense. The screwy tenses blended with flat-out poor copy make it a jarring and painful read. It’s just three lines but I grimace trying to get through them.
The imagery is funny enough but the attempt to tell a fairytale like story fails terribly. Is that really the best they could come up with? They’re given murderous fairytale characters and three lines to make a funny story and all they could come up with was this senseless copy.
They shoot on the open net…. AND….it goes wide!