Who knew that Raisin Bran Crunch could have such a dramatic effect on someone? Take this alien for example. I suddenly have a newfound respect for these slimy, big-headed creatures who somehow happen to speak with a British accident. I never knew life was so hard for them.
In some weird way, I find this ad quite humorous. My favorite line has to be “You miss people. I miss a lot of people. Mostly because I ate them.” I must admit that Copywriter Colin Selikow of Leo Burnett Agency in Chicago did an excellent job writing this ad.
While this ad may create a few chuckles, my only concern is that it doesn’t do a great job of building the brand. Read Kellog’s Raisin Bran’s brand description below.
Make yours a Sunny™ day! The Kellogg’s Raisin Bran® cereal you’ve loved for years has been loving you right back, with over 25 percent of your recommended daily value of dietary fiber in every bowl. With so many raisin bran choices, what does one smiling sun offer that generations have loved? Why, Two Scoops® of delicious raisins, of course!
Yes, I can see how this alien’s day has become “Sunnier” as a result of switching his diet from “red meats and cerebral fluids” to a delicious crunchy cereal. But I have to ask the question, was this really the best way to deliver the message? It’s very easy to watch this ad, laugh at the domesticated alien, and then completely forget which company it was promoting.
-Chris