Great commercial.  The whole line-up of PS3 commercials has been awesome.  This is a great gig for any of the games they work with, as the game company doesn’t have to worry about getting good creative.  The commercials for the PS3 itself have all been hilarious, for example:

The commercials for other games, besides the MAG one above, have also been great. They almost always offer a laugh and are geared at adults. These are the perfect video game commercials. An example of one of the commercials for Uncharted 2 and PS3:

Keep up the good work Sony, you are doing something great for video game advertising.  I haven’t enjoyed game commercials like this since the old, and ridiculous, Crash Bandicoot ads.

There are some foods that have a lot to gain from a texture enhancing close-up.  Mousse is not one of those foods.  Especially when that mousse is by itself on a spoon.

I understand it’s from Jell-O so maybe they didn’t want to fancy it up, but I know I’ve seen pudding ads where they put some raspberries or something else with the pudding.  It may not seem like much but that can make a difference.

The way the ad is now it just looks like… well, we all know what it looks like and it’s very unpleasant.  My sisters initially found this ad and I overheard them laughing and talking about how awful it looked so, naturally, I went over to see what the fuss was about.  Sure enough, it was pretty bad.

A much more effective ad would be the mousse looking all fancy but with the Jell-O container in the background… or maybe the the mousse looking all fancy IN the Jell-O container.  How this made it out the door we may never know.

This ad is hilarious.  Knowing what they do DOES melt my brain… but not because it’s complicated.  Because it is the biggest rip-off I have ever see.  They will charge you $130 to plug in your PS3. Kotaku got it right when they said this should be illegal.

In case you don’t know, setting up a PS3 can be as simple as plugging in 2 cables.  You take the power cable and plug it in to an outlet and then, here’s where it gets tricky, you take the HDMI cable and plug it into your tv.

5min operation at $130 is… $1560 an hour.  Yep, my brain is officially melted.

Sometimes a product is just crazy enough to open the floodgates to all sorts of wacky and creative ads.  Sadly, sometimes these opportunities are missed.

One such example is this ad here for Fairytale Fights, a not so great video game where various characters from fairytales battle to the death.

The copy reads:

“Once Upon A Time, far far Away…

If You Go to the Lumberjack Village…

You’ll Never Believe You Eyes!”

Ok… what?  First of all the tenses are all messed up there, it starts in past tense and decides to become future tense.  The screwy tenses blended with flat-out poor copy make it a jarring and painful read.  It’s just three lines but I grimace trying to get through them.

The imagery is funny enough but the attempt to tell a fairytale like story fails terribly.  Is that really the best they could come up with?  They’re given murderous fairytale characters and three lines to make a funny story and all they could come up with was this senseless copy.

They shoot on the open net…. AND….it goes wide!