So has anybody seen the new Comcast commercials? You know, the ones displaying the futuristic, utopian-like society, singing catchy tunes to a ukulele.
Well, just to keep you up-to-date, in case you haven’t heard about them. Comcast just launched a new ad campaign called “Dream Big.” It’s huge. They even created their own Comcast town at www.comcasttown.com, with some striking similarities to the Sims video game. There are a total of six commercials that have been airing on TV and have been stuck in people’s minds throughout the day.
The cool thing about these commercials is that they are so close to being downright annoying, but never really cross the line. Rather than annoy the heck out of the viewer, they mesmerize. They bring you to a state of hypnosis. Even my mother has recently commented on how happy these commercials make her feel. How does Comcast do this? Maybe it’s the colors, maybe it’s the unenthusiastic singing, maybe it’s the catchy ukulele riff playing softly in the background. Whatever they’re doing, my mother is right. Watching these commercials makes us feel like everything is going to be alright.
The reason why I think this ad campaign is such a good idea for Comcast is because they have become so large, that they need to advertise the fact that they own every market in a way that is not offensive or bragging. Think about it. Comcast owns the market in TV, phone, and internet service. Should they come out with ads saying, “You, loyal customer, are in a committed relationship with Comcast. Every time you talk to your sister on the phone, email your coworker, or browse the internet, you are making us richer!” No way. Even though the customer is aware of this, it’s kind of like the big elephant in the room that nobody wants to bring up in conversation. What better way for Comcast to show that they are number one than to display a “Comcast Town” that is warm and friendly, where everyone is excited to live. Now, when the customer is reminded that 90% of their electronics and communications devices are being powered by this massive company, they don’t think “monopoly,” they think “Comcast Town!”
Overall, we give you two thumbs, Comcast. We’re packing our bags and moving into Comcast Town the first chance we get!
Chris
